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96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals via @sejournal, @TaylorDanRW
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors…
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Google Puts Inline Links Higher In More AI Search Responses via @sejournal, @MattGSouthern
Google is changing how links appear in AI Mode and AI Overviews, moving inline links…
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How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC via @sejournal, @navahf
Measure PPC value beyond clicks with conversion tracking, impression signals, and business records that help…
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Google’s Universal Cart Is Live: How Carts Get To Your Store via @sejournal, @MattGSouthern
Universal Cart is rolling out across Search and the Gemini app, with checkout inside the…
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ChatGPT Traffic Drop Appears To Be A Tracking Problem via @sejournal, @MattGSouthern
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop…
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Google Takes Applications For A UGC Pipeline Separate From Crawling via @sejournal, @MattGSouthern
Google is accepting applications from forums and social platforms for a UGC pipeline separate from…
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Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re…
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It’s Possible Your Migration Issues May Be Due To Site Quality via @sejournal, @marie_haynes
If your new domain won’t index and there’s no technical fix, the problem may be…
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Meta’s New Terms Expand Crawling Rights Beyond Advertisers via @sejournal, @MattGSouthern
New terms let Meta crawl sites tied to business users and use the content to…
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Negative Signals, Positive Intent: PPC Leads Hiding In ‘Cancel’ Searches
Turn competitor complaints and cancellation searches into PPC leads with tailored offers that address customer…